SUSANA GALEANOJULY 30, 2019
The doubts have been cleared, and online sales in Mexico have become more relevant due to its multiple advantages: buying without having to leave home, without waiting in long lines, with various payment methods and increasingly faster deliveries are what that have driven them.
Transportation services, streaming and online tickets: the categories preferred by Mexicans
According to the data offered by the Asociación de Internet.mx , online sales in Mexico have shown a growth of 59% so far this year.
Transportation, streaming and ticket purchase: what Mexicans buy most online
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The great permeability and acceptance of online sales in Mexico can be easily verified, since between 2017 and 2018 the country went from having 7% of Internet users online to 38% , with which more than 4,000 have been generated, 000 million pesos.
But the boom in online sales in Mexico came at the end of the 1990s with the emergence of platforms such as Mercado Libre , a marketplace that to date has established itself as one of the largest and strongest in the region.
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The 10 commandments for the growth of eCommerce in Mexico (AMVO)
To date, via online we can access countless products and services that will reach the doors of our home. Among other data revealed by the Asociación de Internet.mx are the categories and articles with the highest demand online.
According to their data, private transport services are the most demanded in Mexico, with a market share of 60%, followed by online streaming services (49%), the purchase of tickets via online is also one of the most outstanding with a participation of 41%, fourthly downloads (39%), travel (37%) as well as clothing, footwear and accessories (35%), home food orders via app (33%) and services of accommodation and lodging (32%).
Regarding the average purchase cost of each online consumer in Mexico, it was registered around 7,000 pesos a year.
Credit card is the preferred payment method for online sales in Mexico
Despite the low bank penetration we have compared to other markets, the credit card has managed to maintain itself as the most widely used online payment method by Mexicans.
Payments by debit card follow, while faced with the demand for card payments, electronic wallets such as PayPal , Visa Checkout and MasterCard continue to gain strength in our country, operating as intermediaries.
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ECommerce has a favorable outlook in Mexico by 2020
The forecast for online sales in Mexico is quite favorable, since in addition to the technological inclusion in devices for daily household use , internet connection will be more and more present in our daily activities.
For example, the arrival of Alexa and Google Home in our homes have set this pattern, since they facilitate tasks by not even having to see your cell phone or computer to make an online purchase.
In fact, the daily use of artificial intelligence will also be transferred to companies, since according to the study 60% of them will implement it in the near future to streamline their processes and provide better services.
In addition, the increase in online sales proposals will cause a constant growth in the total number of consumers worldwide, and it is estimated that 49.7% of the population will be a potential online buyer by 2020, whose average age will be 34, two years older than the current trend, and his favorite channel to make purchases will be the mobile device (98%). By 2020, investment in social commerce is expected to be $ 50 billion.
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Event date & time: 14.05.2020 at 17:17
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